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In which of the following stages of the consumer decision-making process does the consumer become aware of a gap between their existing situation and the desired or ideal situation

Respuesta :

Problem recognition is the process the consumer becomes aware of a gap between their existing situation and the desired or ideal situation. This is further explained below.

What is Problem recognition?

Generally, Problem identification is the first step of the business buying process, and it occurs when someone within the firm identifies a problem or a need that can be addressed by purchasing a product or a service. This stage may also be referred to as "need recognition."

In conclusion, The process by which a customer becomes aware of a gap between their current position and the scenario that they want or consider to be ideal is known as problem recognition.

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