In order to determine when you should deliver certain content to your audience, you need to understand:
The buyer's journey refers to all the stages that customers often pass before they end up purchasing a product. It can even begin from the promotional articles about the business that such buyers go through.
When they get to the company's website, everything about the business ought to feed them with information about the business. In this manner, they will be able to make certain purchasing decisions.
All businessmen and women need to understand their buyer's journey. This understanding will help them to know when they should deliver certain contain that will make their customers interested in their offerings.
Learn more about the buyer's journey here:
https://brainly.com/question/17372394
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