When marketers develop nonphysical aspects of an offering by adding warranties, financing, and after-sales service, they are focusing on the augmented product.
In order to set an augmented product apart from similar products supplied by competitors, its seller may often add new features or services. A product can be enhanced by adding extra features or benefits that are not directly related to the product itself.
Free delivery or in-home service installation is just a couple of the features that may be added to items to make them more useful. To complement their products, cosmetics companies frequently provide free makeovers and sample sizes.
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