When an appraiser relies on comparable properties to estimate a property's adjusted market price, the appraiser is using the sales comparison approach.
Corresponds to a method used for market price comparison, being more used in the real estate sector, where a price comparison of properties in certain areas is carried out, to establish a price compatible with the local market.
The sales comparison helps in a greater understanding and strategic vision of the market, being in the real estate market, for example, an instrument that allows a more accurate comparison, such as:
Therefore, this technique is positive for strategic decision-making purposes, defining competitive and favorable conditions for the definition of competitive prices for a given market with specific characteristics.
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