While the loose ideological association is a part of brand associations with the U.S. the Democrats are seen as liberal and the Republicans are seen as conservative.
In United States, the moderate, liberalism, conservatism, libertarianism and populism are most common political ideologies.
The Democrats party are called the Left and Liberals.
The Republicans party are called the Right and Conservative.
In conclusion, the Democrats are seen as liberal and the Republicans are seen as conservative.
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