Respuesta :

People are engaged in shopping activities everyday. Maria is therefore a cross-channel shopper.

  • Cross-channel shopping is simply known as the growing method where a high number of online consumers prefer to browse online and purchase offline.

Online is often used as website, offline is used as brick-and-mortar store.

A cross-channel consumer is known to be a person who jumps between your various channels while engaging with a brand. This could be email marketing, website and social media channels, etc.

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