The program that's designed in order to retain customers by offering premiums is known as loyalty programs.
A loyalty program is a marketing strategy that's designed in order to encourage customers to continue shopping at a particular store or continue purchasing a particular product.
It should be noted that a loyalty program is designed to retain customers by offering premiums or other incentives to customers who make multiple purchases over time. It is vital for increasing revenue.
Read related link on:
https://brainly.com/question/25649108
