The Southside Sweetery has a loyal following. When it recently moved from its longtime storefront to a famous resort area, it took a big risk. Southside collects names and email addresses of its customers and maintains a presence on a few social media sites in order to send messages about promotions and coupons to valued customers. Marketing professional refer to this strategy as:

a. production management
b. sales management
c. niche marketing
d. customer relationship management (CRM)

In order to understand why Southside collects names and email addresses of her customers, an understanding of Customer Relationship Management (CRM) is important.

What is Customer Relationship Management (CRM)?

Customer Relationship Management is known to be a process or strategy employed by businesses or organisations in order to manage the organisation's relationship and interaction with customers.

By using the CRM system, businesses can:

learn more about their target audience.
understand their needs and how to cater for them.
retain customers.
drive sales and expansion.

Thus, we can see that Southside collects the names and email addresses of their customers and still maintains a social media presence. This helps them to maintain an interaction with their customers. This is a Customer Relationship Management strategy.

Learn more about Customer Relationship Management on https://brainly.com/question/4434746