Considering the subsequent description given in the question, At the Bourg Company, a primary sales goal is to increase the monthly revenue by 10%.
This is evident in the fact that Bourg considers revenue targets a vital part of the company strategy. Here, the revenue of a company is derived from sales.
Also, given that the targets at the Bourg Company are stated in clear, precise, and measurable terms, and they always specify a time frame for completion, this is an example of a sales goal.
Sales goal is a term used in business management to describe the defined goals for a firm's sales team.
Sales goals could be expressed as increasing revenue by 13% in a year or improving customer retention by 18%.
Hence, in this case, it is concluded that the correct answer is "sales goals."
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