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MaryAnn has just opened a new food-truck business selling homemade crepes. She is confident in the quality of her product and she must now decide on the right price. Should she attract new customers through lower prices or highlight the quality of her products through higher prices

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ogorwyne

The questions that Maryann is having defines her price objective of the price setting process.

Mary is at the stage where she has to set the prices for her product. In order to do this she has to think about her intended market and also think of her cost of production.

Some of the pricing objectives that she has to think about here are:

  • The price that her competitors have set in the market
  • Her profit
  • Price stability
  • How to achieve market share

Complete question:

MaryAnn has just opened a new food-truck business selling homemade crepes. She is confident in the quality of her product and she must now decide on the right price. Should she attract new customers through lower prices or highlight the quality of her products through higher prices? These questions represent which step of the price-setting process?

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