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The Coca-Cola Company collects and analyzes data sales as well as social media, vending machines, and self-serve soft drink fountains that permit customers to mix their own drinks. Analysis of these data identified the most popular combination mixed at self-serve fountains was Sprite with cherry shots, so the company introduced Cherry Sprite as a new flavor of canned soft drink. These data are examples of:__________.
a. single-source data.
b. secondary data.
c. primary data.
d. external data.

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Data refers to a collection of numerical and categorical information which could be used to generate insight about a particular subject or research. Hence, the data used by Coca-Cola company are a mix of information from various sources, hence the data are examples of external data.

  • When data is collected personally by the researcher on a particular topic, then it is a primary data. However, data not directly from researcher are classified as secondary.

  • Single source data describes data from one particular source.

  • Here, data is collected from various sources, including publicly available information, Hence, such data is referred to as external data.

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