The level of market coverage that is been utilized in marketing some products such as honest tea beverages is Intensive distribution
- Intensive distribution can be regarded as form of marketing strategy whereby a company tries to sell its product using small vendor and at times big store.
- It helps in the creation of brand awareness of the product which later result to higher sales. This method is been used fir products such as soft drinks, cigarettes.
Therefore, Intensive distribution utilize retailers in distribution of goods
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