The financial services company which includes the insurance, investments, mortgage, banking is best characterized as having a product structure.
The question options includes functional design, product structure, geographic structure and horizontal design.
Product organizational structure refers to an organization framework in which the various divisions therein are divided base on focus on product or service offered within the company.
All financial institution have the distinct product they offered to customers and each department in the institution are formed to serve the product being offered.
Therefore, the answer is B. because the financial services company are best characterized as product organizational structure.
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