Rather than carefully review policies, previous experience or public statements, for many voters just knowing that this candidate is endorsed by the Republican or Democratic party is sufficient for decision making. When this happens, party affiliation serves as the kind of shortcut to making decisions known as

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When such things occur, the party affiliation serves as the kind of shortcut to making decisions known as heuristics.

A heuristic simply means a mental shortcut that's used by people to solve problems. It's viral in making judgments quickly and efficiently.

A heuristic is vital in shortening decision-making and allowing people.to function without having to think about the next course of action.

In conclusion, the correct option is heuristic.

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