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Which of the following terms is used to describe the factors and forces outside the organization that directly or indirectly affects the organization?
A) the external environment
B) the cultural environment
C) strategic planning
D) target markets
E) the marketing mix

Respuesta :

Answer: A
A marketing environment encompasses all the internal and external factors that drive and influence an organization's marketing activities. Marketing managers must stay aware of the marketing environment to maintain success and tackle any threats or opportunities that may affect their work.

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