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Katie was watching TV late one night and was surprised to see a promotional program for the Sleep Number bed. She had heard of the mattress before and watched a few minutes of the program to learn more. The program mentioned a 60-night full refund and encouraged viewers to contact a toll-free number or place an order via the company's website. What type of promotional activity is the Sleep Number mattress company using

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Answer:

Direct marketing

Explanation:

Direct marketing involves a direct contact made with a customer during a promotional activity.

Channels used during direct marketing includes mail, social media, texting campaign, and phone calls.

In the given scenario the promotional program is encouraging viewers to contact a toll-free number or place an order via the company's website.

These activities involve direct marketing.

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