You do a search on your mobile phone for "clothing stores near me". Your top result is a search ad for a Banana Republic (clothing store) that is two blocks away. Your friend (standing next to you) does the same search but does not receive that ad. You are a frequent Banana Republic shopper and your friend is not. This ad targeting is an example of location-based targeting combined with:_____.A. temporal targetingB. behavioral targetingC. weather-based targetingD. targeting based on social contextE. each is correct

Behavioral targeting is based on targeting your consumers based on past behaviors, that is, as you are a frequent consumer of Banana Republic, it is correct to state that you have had previous buying behavior, so the ad appeared for types of people like you and not to your friend, who despite his location, is not a frequent consumer of Banana Republic, so he didn’t receive the ad because he hadn’t previously behaved.

Martebi Martebi · Answer 2 · 2021-11-16T11:56:40+01:00

This ad targeting is an example of location-based targeting combined with behavioral targeting.

Behavioral targeting is simply known as a marketing method that often uses web user information to make advertising campaigns strong.

It entails putting together web searches, purchase histories, frequently visited websites and other information to create a full user profile, showing what your customers wants, avoids and purchases.

It is marketing method that uses web user information.

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