contestada

The theory of consumer behavior assumes that consumers attempt to maximize: A. the difference between total and marginal utility. B. total utility. C. average utility. D. marginal utility.

Respuesta :

Answer:

B. total utility.

Explanation:

The consumer behavior theory refers to the theory in which it represents the decision related to the purchased preferences, etc. How the consumer spend their money to buy the goods

The consumer wants to maximise the total utility in order to attempt it

hence, in the given case, the option B is correct and the same is to be considered