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Eric is a sales rep for an established building materials manufacturer. Business is good, but he is concerned that the company has spent little on new product development and has not created a new product in over five years. Without new products, Eric can only market to his current customers or
market the same products to similar customers

Respuesta :

alinakincsem

Answer:

Market the same products to similar customers

Explanation:

Since Eric has not created a new product in over a period of five years, he will be marketing the same products to the similar customer.

In order for the business to grow and expand the markets, companies need to come up with newer products that would satisfy the customer's ever evolving needs. This would enable them to grow and earn more profit and occupy a greater market share.

If not, then the market and the product remains stagnant.

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