________ involves a binding contractual agreement between two businesses whereby there is lower risk and less investment than opening units owned wholly by the firm.

Franchising is one of the methods of global entry strategy. Business use this method to enter into other countries for doing their business. The advantages of this method is that it has low investment and low risk when compared to other strategies.

There are two parties involved in doing this business the Franchiser and the Franchisee. Franchising is the agreement between these two parties to run business in the name and model developed by the franchiser. The business is run by franchisee.

monica789412 monica789412 · Answer 2 · 2020-03-25T19:36:16+01:00

Franchising involves a binding contractual agreement between two businesses whereby there is lower risk and less investment than opening units owned wholly by the firm.

Explanation:

A franchise refers to a business opportunity that allows an individual to start his own business venture by legally using the expertise,ideas and process of an already established company

Th basic advantage of franchising is that it allows a company(Franchisor) to expand in various geographical location without much investment.

The franchisor grants the license to market its product and services to a franchise(It is important to note that the franchise uses the franchisor's trade names, trademarks, service marks, and expertise)

For example:The kidzee school of chains provide franchising option