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Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the "Influence consideration" marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify similar audiences?A. Users actively researching and intending to buy new products or services.B. Audience interest around different topics.C. Input from specific landing pages and keywords.D. Input from keywords, URLs, and apps.

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estryzy

Answer:

B: Audience interest around different topics.

Explanation:

When using Google Ads, and the main aim is to create a campaign for a particular marketing activity, there are several options that makes Google Ads the ideal application for this purpose. However, choosing similar audiences under the targeting option is simply telling google to find users or audiences that are interested in the different topics, but are in one way or the other connected to your marketing activity or campaign.

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