Answer:
b. difficult comparability.
Explanation:
Price sensitivity is the degree to which demand for a good changes when the cost of a product changes. Price sensitivity is variant, and based on the importance attributed to price compared to other purchasing criteria.
Usually price sensitivity is measured by price elasticity of demand of the product.
Comparability between productsbis not considered in price sensitivity as there is only one product being considered.
So difficult comparability is not an indicator of heightened customer sensitivity to price.
Answer:
The correct answer is letter "B": difficult comparability.
Explanation:
Price sensitivity refers to the changes in demand after the changes in the price of goods or services. This is the focus of study for the price elasticity of demand which states that consumers are unlikely to accept a higher price for a product having another available at lower prices.
Given the features of two or more products, if they are difficult to compare, consumers will not be able to determine if one of them is overpriced or not. Thus, the price sensitivity on those products will be lower.
