Answer:
The answer is: B
Explanation:
Multicultural marketing is a strategy used to tailor marketing content to one or more sub-sets of a specific ethnic group. This strategy capitalises on the different aspects of an ethnic groups identity including: the languages, traditions, religious associations and so on. This is done so as to be more effective in  communicating and persuading the audience in an authentic manner. It is an adaptive marketing strategy that demonstrates appreciation of various cultures.
