contestada

A​ ________ refers to the group of different products or brands owned by an organization and characterized by different​ income-generating and growth capabilities. A. strategic business unit​ (SBU) B. BCG growth market share matrix C. strategic plan D. business plan E. business portfolio

Respuesta :

hyderali230

Answer:

B. BCG growth market share matrix

Explanation:

BCG growth market share matrix is the evaluation of all the products or brands of the organisation on the basis of their profitability, market share and cash generation capacity. It also determine the growth potential product s of the organization. Which product is sustainable and which have great future potential to grow.

Otras preguntas