A French cooperative called Sodima allows General Mills to sell Yoplait in the United States in return for a fee, a global market entry strategy known as what?
1. direct investment
2. indirect exporting
3. joint venture
4. licensing

Licensing is a agreement in which a business allows a foreign firm to produce its goods or services or use its brand or design or use it patent for a fee. It is a marketing strategy.

In this question, Sodima(a French company) produces Yoplait. Sodima allows General Mills(in United States) to sell its Yoplait in the United States for a fee.

It is known as licensing.

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A French cooperative called Sodima allows General Mills to sell Yoplait in the United States in return for a fee, a global market entry strategy known as what? 1. direct investment 2. indirect exporting 3. joint venture 4. licensing

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A French cooperative called Sodima allows General Mills to sell Yoplait in the United States in return for a fee, a global market entry strategy known as what?
1. direct investment
2. indirect exporting
3. joint venture
4. licensing