The Artisan Cheese Company in Florida has decided to add a new line of imported cheeses to its offering. The company president (the head cheese) has a preference for cheese from Spain. The product director has a penchant for French cheese and the customer feedback from company surveys and cheese tasting nights steers more in the direction of cheeses from England. If the company follows the marketing mix correctly, which should they choose to be their new line of cheeses?

This refers to the number of strategies a company employs to promote its goods and services in the market. The four Ps of the marketing mix include Product, Price, Place and Promotion.

The goal of a marketing strategy is to create awareness among the target audience.

Feedback and surveys are ways in which a company informs its marketing mix strategy. Therefore, if it has been determined from the customer feedback from company surveys and cheese tasting that the Product the customers prefer is Cheese from England, then that is what should be produced and promoted.

It cannot be over emphasized that companies are in business because of the customers, so their opinion takes precedence, as the saying goes, customer is always right. Therefore, if the need of the customer is not met, the company will make no profits.

The company president and product director will have to do what the customer wants.