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There is a certain risk that comes along with social media marketing. When organizations engage in two-way communication with consumers, they are opening the door to all types of inappropriate comments, which can reflect poorly on the organization. This negative behavior poses a potential threat to the organization's:

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The correct answer is wrong answer-product offering

Explanation: A risk is the possibility of an event occurring that can cause damage to a company. These damages can be human - such as accidents involving employees -, property, financial, image, among others.