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Let's say there are 1,000 lawyers in the USA and 100 of them are Oreo cookie lovers. These 100 lawyers consumer a total of 800 Oreo cookies in a given time period out of 2,000 cookies sold.
What is the BDI for Oreo cookies consumed by lawyers?

Respuesta :

pedrocarratore

Answer:

400%

Step-by-step explanation:

The Brand Development Index (BDI) is determined as the percentage of Brand sales in a particular market (800) from total sales (2,000) divided by the percentage of the population of a particular market (100 Oreo cookie lover lawyers) from the total population (1,000 lawyers):

[tex]BDI = \frac{\frac{800}{2,000} }{\frac{100}{1,000}}*100\%\\ BDI=400\%[/tex]

The BDI for Oreo cookies consumed by lawyers is 400%.

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