When a human resource staff at Big Bend Inc. reviewed bids for running their employee assistance program, one company stood out with a sophisticated presentation that left everyone impressed. As they did their due diligence, the managers found that the company did not have a stellar reputation, often missed deadlines, and frequently promised more than it could deliver. Still, there was that wonderful presentation and most of the managers gave higher ratings to that company that was hired. What error have these managers made?