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Outback Steakhouse wants to expand its line of food products. The managers sent surveys to customers to determine which food items would appeal to them. Outback is currently in the __________ phase of new-product development.a) business analysisb) product developmentc) test marketingd) screeninge) idea generation

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Answer:

Letter e is correct. Idea generation.

Explanation:

Outback through customer survey seeks to identify which items meet the needs of your target audience so you can expand your food product line. The Outback Idea Generation technique is a technique used by companies to achieve the innovation needed to develop new activities and organizational improvements, as well as to solve problems and opportunities more efficiently and systematically.

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