Match each description to a persuasive technique.

1. Celebrity endorsement
2. Expert opinion
3. Emotional appeal
4. Bandwagon

A. Capitalizes upon the reader's greatest dreams, fears, desires, and so on
B. Promotion of a service or product by celebrities to influence the reader
C. Depicts the use of a product or service as favorable because many others are using it
D. Endorsement of products or particular opinions by noted professionals in their particular fields