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As you develop your business plan, you may use a competitive matrix to

A. design a perceptual map.
B. guarantee financing.
C. compare competitive criteria.
D. prepare a public relations campaign.

Respuesta :

joccalub

Answer: C. compare competitive criteria.

The competitive matrix is a competitive analysis section of your business plan. It can be a simple chart to analyze both your current competition and the potential competitors who might possibly enter your market. Comparing competitive criteria and understanding the strengths and weaknesses of these competitors are critical to the growth and survival of your business.