Prika Software has spent $100,000 on developing an app that last year sold only 4,000 copies at $5 each. Nonetheless, the marketing manager is determined to see a return on the money invested. What could be an effective strategy?
A) Lower the price of the app to increase sales volume
B) Increase marketing and advertising efforts to boost awareness
C) Discontinue the app and invest in a different product
D) Focus on niche markets to drive targeted sales