keparisi7073 keparisi7073
  • 19-04-2024
  • Business
contestada

Firms institute a variety of brand-related strategies to create and manage key brand assets. Which of the following is NOT one of these strategies?
1) Deciding to own the brands.
2) Establishing a branding policy.
3) Extending the brand name to other products and markets.
4) Licensing the brand to other firms.
5) Uncooperatively using the brand name with that of another firm.

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