Jonathan is writing a persuasive claim letter to his wireless carrier asking for a refund for days on which his service was poor. Because he expects resistance, What should he do?
1) Appeal to the receiver's sense of responsibility and pride in the company's good name
2) Show specifically how the receiver or the receiver's company caused the problem
3) Address the letter to a department or 'To Whom It May Concern'
4) Begin by asking directly for what he wants