Carolyn is running for president of the student government. What could she add to her speech to appeal to the audience sense of ethos?

A list of items she wants to address with facts and statistics about how she plans on improving the school
A description of her leadership experience and how that experience makes her a trustworthy candidate
An inspiring description of how much happier and united the student body will be after voting for her
A short personal story about her love for her classmates and teachers, and how much pride she has in being part of the student body