How can multi-product companies think globally and act locally in shaping their marketing strategy while balancing internal capabilities and ever-shifting consumer behaviors and expectations?
a) By conducting extensive market research to understand local consumer preferences and cultural nuances while aligning global brand messaging.
b) By establishing regional marketing teams that adapt global strategies to local markets, leveraging their understanding of local consumer behavior.
c) By developing flexible marketing campaigns that can be customized to suit different regions while maintaining consistent brand identity globally.
d) By fostering partnerships with local businesses and influencers to enhance brand visibility and credibility in diverse markets.