A pet food company asked GPS marketers to help them design the packaging on a line of cat food products with specialized products for kittens to adult cats to overweight cats (and others). GPS wanted to create a brand family look and chose to use the same layout but with different colors for the individual products. What is the benefit of GPS's approach to developing a line look?
a) Increased brand recognition
b) Reduced production costs
c) Enhanced product differentiation
d) Decreased consumer appeal