Traditional culture in China emphasizes the drinking of tea, not coffee. To appeal to this tea-drinking segment of the market, Starbucks could choose to:

a) Adapt the product menu to include more tea-based beverages
b) Emphasize the history of the Starbucks chain in China
c) Highlight the health benefits of drinking Starbucks coffee products
d) Raise the price of Starbucks tea products and decrease the price of its coffee products