Volkswagen has announced that it will develop a new line of energy-efficient vehicles that are powered by electricity. VW may offer a van that resembles its iconic Vanagon model from the 1970s and 1980s. The company is currently estimating the size and sales potential of key market segments, as well as identifying competitors who currently serve those segments. Volkswagen is performing a(n) _______.
a. market differentiation analysis (MDA)
b. market segment analysis (MSA)
c. market capability analysis (MCA)
d. market opportunity analysis (MOA)